INTRODUCING CAPSTONES

noun: capstone; plural noun: capstones;

Oxford English Dictionary definition: “The best and final thing that someone achieves, thought of as making their career or life complete”

Cambridge Dictionary definition: “Someone’s greatest achievement or the greatest part of something.”

Our new definition: “A meaningful passion project that brings joy to life”

THE ART & ARCHITECTURE

OF MEANINGFUL PASSION PROJECTS

WE BELIEVE THE ARC OF YOUR CAREER/LIFE PASSES THROUGH THREE PHASES…

THE CORNERSTONE pHASE LAYS THE FOUNDATIONS AND SETS YOU ON YOUR PATH.

THEN THE KEYSTONE PHASE: A RELENTLESS COMMITMENT TO EXPANSION AND EGO-DRIVEN WINNING LEADING TO PROMINENCE AND MATERIAL SUCCESS. YOU REACH THE TOP OF YOUR GAME; YOUR MARK IS MADE.

BUT SOON you ask yourself “WHEN IS ENOUGH… what’s Next?”

WHERE DOES LIFE’S MEANING NOW LIE? can your SKILLS, INTERESTS, influence and capital create something more FULFILLING?

time to initiate THE something different, the SOMETHING you have always wanted to do, A MEANINGFUL PASSION PROJECT….

your capstone.

THIS IS THE THIRD PHASE. it’s not about the money, it’s aBOUT LOSING THE EGO AND BENEFITTING OTHERS.

It might be something you’ve already started in your downtime, outside the day-to-day stresses of the career you’re most known for. or it might be something you’ve always wanted to do…

as pioneers defining this discipline, we know time is a scarce resource, and reputations that take a long time to build, can be lost in a moment. WE KNOW BOTH THE PITFALLS AND THE WISDOM found in CAPSTONES.

We ARE AN ALTERNATIVE ADVISORY BOUTIQUE, the architects and enablers of CAPSTONE THINKING: extraordinarily successful personal projects BASED ON PASSIONS.

SO WHAT is YOUR CAPSTONE?

Example projects include: buying aN F1 team, creating a philanthropic foundation, forming a technology club, PLANTING A VINEYARD, launching a jazz festival, rescuing a sports car makers, refreshing a custom cycling brand, revamping an art gallery, creating a luxury shoe brand, building an immersive restaurant, reGENERATING an island, STARTING A DESIGN SCHOOL, rewilding an estate, funding longevity research... THE LIST GOES ON…

READ OUR CAPSTONES MANIFESTO IN FULL HERE

THE TWELVE CAPSTONE PILLARS

We have identified twelve themes of projects that are typically chosen as Capstones. We are yet to find a Capstone that doesn’t fit into at least one of these categories, and many inhabit more than one. Click on each of the twelve pillars below to see related Capstone projects and published content.

CAPSTONE THINKING

Examples below of articles, reports and interviews we’ve written for the likes of the London Technology Club, Mayfair Times, Monaco Life, Club Oenologique and the Stanford Center on Longevity. Our projects have been featured in and on the New York Times, FT How to Spend It, Wired, The Times, Forbes, LUX, Bloomberg, Billionaire, The National, ESPN, Sports Business Journal and beyond…